The distribution of non-broadcast programs either on the Internet or on DVDs has its origin in a certain type of video production. These types of productions are usually made on low budgets, but the low costs don’t necessarily imply low audience levels. Surprisingly enough, millions of people surf the world wide web viewing such productions as those cast on YouTube for instance. Due to the amazing technological advances, the differences between video production and television production are becoming more and more limited and unclear. Other than the budget and team production size, which will be larger for television programs, the broadcast mode is the one to differentiate between TV and video production since the former reaches larger numbers of people at the same time. TV transmissions have to stick to strictly controlled technical feature levels. Yet, TV productions may be considered a type of video production once they have been distributed through a non-broadcast method as the ones mentioned above.
Although video production seems pretty simple, due to the way the equipment has been designed for quick easy use, yet there might be a problem in actually doing it. The human factors is usually to blame for video production failure, either because of lack of commitment or lack of skill. The video camera gives us, the users, an immediate picture of the scene in front of us and the microphone picks up the sound of the action on the spot. Most of the users just point the video camera and microphone at the subject and start recording but the result is often dissatisfying. Thus, no matter how easy it may seem, video production involves a few know-how principles beside the producer’s talent of choosing the right subject and the right lighting effects. It is important that you know how to handle the equipment and the effects of its various controls and functions properly how to increase the efficiency of the equipment – developing the skills necessary to image and sound recreation, how to convey ideas and emotions convincingly – using the medium in a smart way, as well as how to take care of the entire system – using practical planning, preparation, and production.
When judging video production from a professional point of view, we can say it is both an art and a service meant to videotape, edit and distribute a finished video product. It can apply to television production, corporate and event videos and commercial video production. Corporate video production covers a wide variety of purposes, from corporate communication, training and education to recording conferences and conventions, sales or other events. Video production can also be used at different events whether they are for school, sporting, wedding, and church.